Send This Man to Yoga School!
In an impressive scheme taken straight out of the Seth Godin marketing playbook, author Neal Pollack is making a plea for funds to attend yoga school. In exchange for your pledge of $1 or more, he's willing to send you signed books, his wife's artwork, or even private yoga lessons with Mr. Neal Pollack himself.
The gratuities for your donation are tiered (although he's not offering any tote-bags--this isn't public radio). Trust me when I say you don't want to know what a $1,000 pledge will get you.
His newest book, STRETCH: The Unlikely Making Of A Yoga Dude, will be published this August by Harper Perennial.



Andrew Shaffer