Is Kindle the XM Radio of Publishing?
This was the question raised by Joe Wikert this week on his 2020 blog:
I loved XM at first, mostly because it allowed me to go well beyond the limited AM/FM offerings here in Indiana. I was hooked for a couple of years and then tossed it aside, partly because I discovered so many better alternatives on my iPhone. Sound familiar? That's pretty much what's happened to my early fascination with the Kindle. Is the Kindle our industry's XM Radio?
I'm a huge XM Radio convert. I have to disagree that Kindle and XM Radio are comparable, if only because most of the content that is available for XM Radio is exclusive to XM Radio. That's not true with the Kindle, or won't be after the introduction of the iPad.
XM Radio doesn't just "go beyond" local AM/FM--it has many exclusive stations: MLB, NFL, Howard Stern, Oprah, Cosmo Radio, etc. Some of those same stations are now available via their respective websites and as iPhone apps, but I wouldn't count XM Radio out of the game yet. (Check back with me after Howard Stern's contract is up next year.)
The Kindle, meanwhile, is still in the process of landing big name content providers as exclusives. Stephen King debuted a short story, "UR", in Kindle's e-bookstore. Stephen Covey and other authors are offering older works as Kindle e-bookstore exclusives. But until a Stephen King or a Stephen Covey gives up writing for a traditional publisher and signs a Howard Stern-like exclusive contract for their next full-length book, I don't think the XM Radio comparison is apt.








Andrew Shaffer

