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This is Andrew Shaffer, creative director of greeting card publisher Order of St. Nick and author of the forthcoming Harper Perennial paperback original Great Philosophers Who Failed at Love. This is his blog.

 

Disclosure: Book reviews may be based on advance reading copies supplied by publishers. Also, Andrew's first book is being published this fall by HarperCollins, so there's a chance he might be biased towards their products. On a completely unrelated note, be sure to pick up Sarah Palin's memoir, which the author believes to be a "compelling read."

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Monday, February 8, 2010
12:00PM

Send This Man to Yoga School!

In an impressive scheme taken straight out of the Seth Godin marketing playbook, author Neal Pollack is making a plea for funds to attend yoga school. In exchange for your pledge of $1 or more, he's willing to send you signed books, his wife's artwork, or even private yoga lessons with Mr. Neal Pollack himself.

The gratuities for your donation are tiered (although he's not offering any tote-bags--this isn't public radio). Trust me when I say you don't want to know what a $1,000 pledge will get you.

His newest book, STRETCH: The Unlikely Making Of A Yoga Dude, will be published this August by Harper Perennial.

by AuthorAndrew Shaffer | CommentPost a Comment | |

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