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This is Andrew Shaffer, creative director of greeting card publisher Order of St. Nick and author of the forthcoming Harper Perennial paperback original Great Philosophers Who Failed at Love. This is his blog.

 

Disclosure: Book reviews may be based on advance reading copies supplied by publishers. Also, Andrew's first book is being published this fall by HarperCollins, so there's a chance he might be biased towards their products. On a completely unrelated note, be sure to pick up Sarah Palin's memoir, which the author believes to be a "compelling read."

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Sunday, February 7, 2010
6:00AM

What if Stationery Ads Ran During the Super Bowl?

You might be surprised to find out that they *did*, if only for one glorious year. Here's one of four ads from "online stationery e-tailer" OurBeginning.com that aired in 2000.

Traffic to the stationery company's website jumped 82% on the Monday following the SuperBowl, but the $5 million worth of advertising didn't lead to any longterm name recognition.

In 2002, OurBeginning.com was sold to another wedding invitation printer. The site now belongs to a daycare.
by AuthorAndrew Shaffer | CommentPost a Comment | |

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